Josh Koitka’s journey isn't just about business—it’s about identity, resilience, and redefining purpose after the uniform.
In this episode of The Grey Man Podcast, we sit down with Josh Koitka, an Australian Army veteran and the founder of Jericho Australia. Josh unpacks his incredible transition from military service to building one of Australia’s most iconic veteran-owned brands.
We dive into the raw origins of Jericho, the mission to support men’s grooming with a deeper purpose, and the unique challenges of starting a business after years in the ADF. Josh opens up about what it truly means to lead with integrity, grit, and the resilience required to thrive in the civilian market. Whether you’re a veteran, a small business supporter, or just someone who loves a good yarn, this episode is for you.
In this episode, we cover: The Transition: Moving from Army life to the world of entrepreneurship. Building Jericho: The origins and mission of Australia's premier grooming brand. Post-Service Triumphs: Overcoming the hurdles of starting a veteran-owned business. Redefining Purpose: Leading with military values in a civilian industry.
🧔♂️ Support the Mission & Check out Jericho Australia: www.jerichoaustralia.com 🔥 DISCOUNT: Use code GMP10 for 10% off your cart.
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👇 Drop a comment below: What's your favourite Jericho scent, or what advice do you have for veteran entrepreneurs?
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